Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies

Selling gift baskets is not easy and getting a gift basket company going is a marketing challenge in all regards. The challenge is to get a substantial base of customers and allow for the word-of-mouth advertising and referral base to build from there. Only one problem with this, how do you get the first batch of solid customers?

Well, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail Marketing and Direct Mail Strategies for Gift Basket Companies make sense for a lot of reasons. Direct-mail marketing is inexpensive and the return on investment is better than most other forms of advertising for gift basket type companies.

It is recommended that you send out the direct-mail marketing pieces to all those businesses and high net worth households within a 15-mile radius. Gift basket companies have found success by sending out direct-mail marketing coupon packages at least once per quarter. You might also make sure you send personalized direct mail pieces to all the businesses in town, get a list from City Hall of Business Licenses and from the Chamber of Commerce too.

If you wish to expand your gift basket company I would recommend direct-mail marketing and direct mailing strategies as part of your market mix and advertising program. Please consider all this in 2006.